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Your story title

Step 1) Identification of goal and target audience

You know the audience. To create a compelling story, you must understand who your readers are and who will respond and act.
Before you put pen to paper, research your target market and define your buyer. This process will allow you to know who might read, see or hear your story. Knowing the target audience for your story can help you figure out what direction to take as you build the foundation of storytelling.
Who wants to hear your story? Who will get the most benefit and response from it?

Step 2) Define your core message.

Whether your story is one page or twenty, ten minutes or sixty, you must focus on the central message.
Ask yourself: Should your story sell a product or raise money? Explain a service or solve a problem? What is the point of your story?
To define the core message, try to find 6-10 words that summarize it.

Step 3) Type of story.

Decide what kind of story you are telling. Not all stories are the same. To decide what kind of story to tell and what goal to pursue, figure out how you want your audience to feel or react as they read it.

Incite actionTelling your own storyconvey valuesfoster community and collaborationimpart knowledge or educate

If your goal is to:

INCITE ACTION.

Your story should describe how you completed a successful task, and explain to readers how they might take the same path. Avoid telling superfluous details; your audience should focus on the action or change that your story encourages.

TELLING YOUR OWN STORY.

Talk about your difficulties, failures and successes in an authentic and human way.Consumers appreciate and identify with brands that market with authenticity. Your storytelling must reflect your authenticity.

CONVEY VALUES.

Tell a story that can convey emotion, and that speaks of familiar characters and situations that may be similar to those in the lives of the story’s recipients.Readers need to identify with that story.

FOSTER COMMUNITY AND COLLABORATION

Tell a story that prompts readers to discuss it and share it with others. Use a situation or experience that others can identify with and say, “Me too.”
Keep situations and characters neutral to appeal to the widest variety of readers.

IMPART KNOWLEDGE OR EDUCATE

Include trial and error in the story; make it so that readers can recognize a problem and know what solution you have adopted. Also talk about alternative solutions.

Step 4) Define your call-to-action (CTA).

The objective and the call to action (CTA) are similar, but the CTA establishes the action you want the audience to take after reading.
What exactly do you want your readers to do after reading?
Do you want them to donate money, sign up for a newsletter, take a course or buy a product? Determine this along with your goal so that they coincide.

Step 5)Choose the way in which to tell the story.

Stories can be told in different ways. The medium you choose depends on the type of story you want to tell and the resources, such as time and money.

Here are 4 different ways to tell a story:

1.Writing

Written stories take the form of articles, blog posts or books, which consist of text, often accompanied by some images. Written stories are by far the cheapest and most accessible method of storytelling, as they require only a word processor or pen and paper.

2.Spoken storytelling

Stories are told spoken in person, as in a presentation, pitch or panel. TED talks are an example of this. Because of their “live” and unedited nature, spoken stories generally require more practice and skill in conveying messages and arousing emotions in others.

3.Audio

Audio stories are always spoken but recorded. Audio stories are usually in podcast form, and with today’s technology, creating an audio story is more accessible than ever before.

4.Digital

Digital storytelling is available in a variety of media, including videos, animations, interactive stories, and games. This option is by far the most effective for emotionally powerful stories and for active, visual stories. For this reason, their production can be expensive. But don’t worry: the quality of the video is not as important as conveying a strong message.

writingspoken storytellingaudiovideo

Step 6) Planning and structuring the story

Your storytelling must ignite imagination and emotion, regardless of where you share it. But marketing storytellers must also track metrics once their story is finished.

With this in mind, it is good to create a detailed outline of the story.
One option could be the screenplay: it is generally a text with functional formatting, containing character lines and directions;

Furthermore you might develop storyboards that can be created with text, visual scripts, or a PowerPoint presentations. These tools can either help you stay focused on the story, or be helpful during meetings and presentations, which often occur for corporate storytelling.

In the following text area, you can write your screenplay and storyboard.

Step 7) Writing

Now it is time to put pen to paper and start writing your story.

You have worked hard to get to this point. For many storytellers, this is the most fun but also the most difficult part.

With the following button you can print the choices you have made in this guided form, so that you can remember them for the future!

Conclusion

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