Interactive Storytelling Strategy

Now it is time for you to create your own story. Go through the different stages you may find below, and create your story!

    Step 1) Identification of goal and target audience

    Step 2) Define your core message.

    Step 3) Type of story.

    Decide what kind of story you are telling. Not all stories are the same. To decide what kind of story to tell and what goal to pursue, figure out how you want your audience to feel or react as they read it.

    If your goal is to:


    Your story should describe how you completed a successful task, and explain to readers how they might take the same path. Avoid telling superfluous details; your audience should focus on the action or change that your story encourages.


    Talk about your difficulties, failures and successes in an authentic and human way.Consumers appreciate and identify with brands that market with authenticity. Your storytelling must reflect your authenticity.


    Tell a story that can convey emotion, and that speaks of familiar characters and situations that may be similar to those in the lives of the story’s recipients.Readers need to identify with that story.


    Tell a story that prompts readers to discuss it and share it with others. Use a situation or experience that others can identify with and say, “Me too.”
    Keep situations and characters neutral to appeal to the widest variety of readers.


    Include trial and error in the story; make it so that readers can recognize a problem and know what solution you have adopted. Also talk about alternative solutions.

    Step 4) Define your call-to-action (CTA).

    Step 5)Choose the way in which to tell the story.

    Stories can be told in different ways. The medium you choose depends on the type of story you want to tell and the resources, such as time and money.

    Here are 4 different ways to tell a story:


    Written stories take the form of articles, blog posts or books, which consist of text, often accompanied by some images. Written stories are by far the cheapest and most accessible method of storytelling, as they require only a word processor or pen and paper.

    2.Spoken storytelling

    Stories are told spoken in person, as in a presentation, pitch or panel. TED talks are an example of this. Because of their “live” and unedited nature, spoken stories generally require more practice and skill in conveying messages and arousing emotions in others.


    Audio stories are always spoken but recorded. Audio stories are usually in podcast form, and with today’s technology, creating an audio story is more accessible than ever before.


    Digital storytelling is available in a variety of media, including videos, animations, interactive stories, and games. This option is by far the most effective for emotionally powerful stories and for active, visual stories. For this reason, their production can be expensive. But don’t worry: the quality of the video is not as important as conveying a strong message.

    Step 6) Planning and structuring the story

    Your storytelling must ignite imagination and emotion, regardless of where you share it. But marketing storytellers must also track metrics once their story is finished.

    With this in mind, it is good to create a detailed outline of the story.
    One option could be the screenplay: it is generally a text with functional formatting, containing character lines and directions;

    Furthermore you might develop storyboards that can be created with text, visual scripts, or a PowerPoint presentations. These tools can either help you stay focused on the story, or be helpful during meetings and presentations, which often occur for corporate storytelling.

    In the following text area, you can write your screenplay and storyboard.

    Step 7) Writing

    Now it is time to put pen to paper and start writing your story.

    You have worked hard to get to this point. For many storytellers, this is the most fun but also the most difficult part.

    With the following button you can print the choices you have made in this guided form, so that you can remember them for the future!